Eslite Songyan Promo
Eslite originally began as a bookstore chain located in Taiwan, now it has grown and expanded into a full-size department store selling Taiwan's traditional food, art, furniture, books and much more.

The Songyan store is one of many locations, once a cigarette factory, now transformed into a cultural park where Eslite Songyan now resides in. For over 30 years Eslite has stuck to its core value of Tradition, Aesthetics, and Lifestyle, where I visualize their historical stories and values for their promotional video.
Type: Animation
Instructor: Andrew Herzog and Saad Moosajee
Year: 2019



© Chanyu Chen 2019